Publications
Publications
- January 1994
- HBS Case Collection
R.J. Reynolds Tobacco Company (Abridged)
By: William J. Bruns Jr. and Julie H. Hertenstein
Keywords
Citation
Bruns, William J., Jr., and Julie H. Hertenstein. "R.J. Reynolds Tobacco Company (Abridged)." Harvard Business School Case 194-074, January 1994.