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  • November 2013
  • Teaching Note
  • HBS Case Collection

Cialis Lifecycle Management: Lilly's BPH Dilemma

By: Elie Ofek and Natalie Kindred
  • Format:Print
  • | Language:English
  • | Pages:33
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Keywords

Pharmaceuticals; Brand Management; Brand Equity; Brand Positioning; Product Management; Product Strategy; Pricing; Health Care; Health Care and Treatment; Product Marketing; Product Positioning; Brands and Branding; Marketing Strategy; Marketing; Product Launch; Pharmaceutical Industry; Health Industry

Citation

Ofek, Elie, and Natalie Kindred. "Cialis Lifecycle Management: Lilly's BPH Dilemma." Harvard Business School Teaching Note 514-009, November 2013.
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About The Author

Elie Ofek

Marketing
→More Publications

More from the Authors

    • February 2022
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    Mary Kay Inc.: Enriching Women's Lives while Embracing Change

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    Aleph Farms: A New Culture of Meat

    By: Elie Ofek and Jeff Huizinga
    • December 2021
    • Faculty Research

    Grapery

    By: Forest Reinhardt and Natalie Kindred
More from the Authors
  • Mary Kay Inc.: Enriching Women's Lives while Embracing Change By: Elie Ofek and Julia Kelley
  • Aleph Farms: A New Culture of Meat By: Elie Ofek and Jeff Huizinga
  • Grapery By: Forest Reinhardt and Natalie Kindred
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