Publications
Publications
- August 1994 (Revised May 1997)
- HBS Case Collection
Olympus Optical Company, Ltd. (A): Cost Management for Short Life Cycle Products
Abstract
Explores Olympus Optical's strategic response to major losses in its camera business. Key to Olympus's recovery were its extensive product planning process, a quality improvement program, and an aggressive cost-reduction program. In particular, the case details Olympus's target costing system, which enabled the firm to design high-quality products at low cost.
Keywords
Citation
Cooper, Robin. "Olympus Optical Company, Ltd. (A): Cost Management for Short Life Cycle Products." Harvard Business School Case 195-072, August 1994. (Revised May 1997.)