Publications
Publications
- August 1994 (Revised May 1997)
- HBS Case Collection
Sony Corporation: The Walkman Line
Abstract
Explores how Sony manages its Walkman line in both the domestic (Japanese) and Western markets. Describes a simple target costing system, a simple Japanese cost accounting system, and the management of product proliferation.
Keywords
Citation
Cooper, Robin. "Sony Corporation: The Walkman Line." Harvard Business School Case 195-076, August 1994. (Revised May 1997.)