Publications
Publications
- January 2014
- HBS Case Collection
Día Día Practimercados: Meeting the Daily Needs at the Base of the Pyramid (B)
By: Michael Chu, Regina Garcia-Cuellar and Rosa Amelia Gonzalez
Citation
Chu, Michael, Regina Garcia-Cuellar, and Rosa Amelia Gonzalez. "Día Día Practimercados: Meeting the Daily Needs at the Base of the Pyramid (B)." Harvard Business School Supplement 314-085, January 2014.