Publications
Publications
- July 1994 (Revised December 1994)
- HBS Case Collection
CIGNA Corporation, Inc.: Managing and Institutionalizing Business Reengineering
Abstract
Provides a longitudinal view of business reengineering at CIGNA Corp., a leading provider of insurance and related financial services throughout the United States and the world. CIGNA has been practicing business reengineering since 1989, completing over 20 projects. The case illustrates a number of reengineering projects. Also highlights the different forms and waves of business reengineering that the company has experienced.
Keywords
Citation
Stoddard, Donna B., and Sirkka Jarvenpaa. "CIGNA Corporation, Inc.: Managing and Institutionalizing Business Reengineering." Harvard Business School Case 195-097, July 1994. (Revised December 1994.)