Publications
Publications
- June 2014
- HBS Case Collection
eBay Partner Network — slide supplement (widescreen)
By: Benjamin Edelman
Abstract
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale for outsourcing online marketing efforts to independent affiliates. The case presents the history and development of ePN, ePN's importance to eBay, and the mechanics of online affiliate marketing.
Keywords
History; Online Technology; Markets; Negotiation Participants; Marketing; Job Cuts and Outsourcing; Internet and the Web; Marketing Channels; Business Processes; Change; Compensation and Benefits; Web Services Industry
Citation
Edelman, Benjamin. "eBay Partner Network — slide supplement (widescreen)." Harvard Business School PowerPoint Supplement 914-040, June 2014.