Publications
Publications
  • 2014
  • Article
  • Academy of Management Best Paper Proceedings

Drivers and Dynamics of Online Word of Mouth

By: Frank Nagle and Christoph Riedl
  • Format:Print
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Keywords

Online Word Of Mouth; Online Communities; Online Product Reviews; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Digital Marketing

Citation

Nagle, Frank, and Christoph Riedl. "Drivers and Dynamics of Online Word of Mouth." Academy of Management Best Paper Proceedings (2014): 1326–1331.

About The Author

Frank Nagle

Strategy
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