Publications
Publications
- October 2014
Market Design in Online Businesses (Abridged)
By: Peter Coles and Benjamin Edelman
Abstract
The purpose of this note is to characterize the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and to equip entrepreneurs with tools to overcome these obstacles. The note is meant to accompany the final module of the "The Online Economy: Strategy and Entrepreneurship," an elective course taught at Harvard Business School. This is an abridgment of HBP 911066.
Keywords
Platform Design; Network Effects; Market Design; Information Technology Industry; Information Industry; Advertising Industry
Citation
Coles, Peter, and Benjamin Edelman. "Market Design in Online Businesses (Abridged)." Harvard Business School Module Note 915-016, October 2014.