Publications
Publications
- May 1995 (Revised March 1996)
- HBS Case Collection
ToyWorld, Inc.: Information Technology Planning
Abstract
ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain analysis and use of proprietary AT&T methodology. While two could be implemented by ToyWorld action alone, two would require external cooperation, and one represented an entirely new (but related) line of business.
Keywords
Strategic Planning; Information Technology; Growth and Development; Expansion; Partners and Partnerships; Retail Industry
Citation
Applegate, Lynda M. "ToyWorld, Inc.: Information Technology Planning." Harvard Business School Case 195-262, May 1995. (Revised March 1996.)