Publications
Publications
- November 2014
- HBS Case Collection
Diageo: Innovating for Africa
By: David E. Bell, Damien P. McLoughlin, Mary Shelman and Andrew Otazo
Abstract
This teaching plan is designed to help students understand the challenges and opportunities of launching products and building businesses in developing markets.
Keywords
Africa; Diageo; Nigeria; Kenya; Guiness; Sourcing; Supply Chain; Business Government Relations; Developing Markets; General Management; Agribusiness; Supply Chain Management; Business and Government Relations; Marketing; Developing Countries and Economies; Strategy; Food and Beverage Industry; Africa; Kenya; Nigeria; United Kingdom
Citation
Bell, David E., Damien P. McLoughlin, Mary Shelman, and Andrew Otazo. "Diageo: Innovating for Africa." Harvard Business School Teaching Plan 515-056, November 2014.