Publications
Publications
- 2012
Reverse Innovation: Create Far From Home, Win Everywhere
By: Vijay Govindarajan and Chris Trimble
Abstract
Innovating for emerging markets, rather than simply exporting, can unlock a world of opportunities for multinationals.
Citation
Govindarajan, Vijay, and Chris Trimble. Reverse Innovation: Create Far From Home, Win Everywhere. First ed. Boston, MA: Harvard Business Review Press, 2012. (Innovating for emerging markets, rather than simply exporting, can unlock a world of opportunities for multinationals.)