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  • June 2015
  • Tutorial

Marketing Exercise: Using Conjoint Analysis for Business Decisions

By: E. Ofek and Olivier Toubia
  • Format:Multimedia
  • | Language:English
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Citation

Ofek, E., and Olivier Toubia. Marketing Exercise: Using Conjoint Analysis for Business Decisions. Harvard Business School Tutorial 515-713, June 2015.
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About The Author

Elie Ofek

Marketing
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Related Work

    • June 2015
    • Faculty Research

    Marketing Exercise: Using Conjoint Analysis for Business Decisions

    By: Elie Ofek and Olivier Toubia
Related Work
  • Marketing Exercise: Using Conjoint Analysis for Business Decisions By: Elie Ofek and Olivier Toubia
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