Publications
Publications
- 2002
Hindustan Lever (Abridged)
By: Vijay Govindarajan and Chris Trimble
Abstract
This abridged case includes only what HLL did without describing their approach to implementation. It has been used effectively to spur discussion about the role of business in society and corporate social responsibility.
Keywords
Citation
Govindarajan, Vijay, and Chris Trimble. "Hindustan Lever (Abridged)." 2002. (Case No. 2-0011A.)