Publications
Publications
- 2002
Hindustan Lever
By: Vijay Govindarajan and Chris Trimble
Abstract
Hindustan Lever, Ltg (HLL), the Indian subsidiary of Unilever PLC, is one of the most respected multinationals operating in India and one of the first multinationals to recognize that the poor in developing countries represent an untapped growth opportunity. They developed innovative approaches to product development, sales, and marketing that were suitable for India's rural poor. Recognizing that most consumption in India was staple foods, HLL created and branded Kissan Annapurna Iodized Salt.
Keywords
Citation
Govindarajan, Vijay, and Chris Trimble. "Hindustan Lever." 2002. (Case No. 2-0011.)