Publications
Publications
- 2002
New York Times Digital
By: Vijay Govindarajan and Chris Trimble
Abstract
In 1995, the New York Times launched New York Times Digital, a new venture dedicated to building a profitable business focused on distributing news context in multimedia format online. In implementing the venture, the company created a unit that was quite distinct organizationally. Many challenges followed.
Keywords
Online Technology; Corporate Entrepreneurship; Newspapers; Business Startups; Journalism and News Industry; Publishing Industry
Citation
Govindarajan, Vijay, and Chris Trimble. "New York Times Digital." 2002. (Case No. 2-0006.)