Publications
Publications
- 2001
Encyclopedia Britannica (B)
By: Vijay Govindarajan and Praveen Kopalle
Abstract
In response to the threat from Encarta (Microsoft), Encyclopedia Britannica (EBI) published its text on a two-CD set that was offered free to consumers who purchased the print set and charged $995 if the consumer wanted solely to purchase the CD. By 1996, the company was in trouble and a Swiss businessman, Jacob Safra, acquired it for a fraction of its book value.
Keywords
Citation
Govindarajan, Vijay, and Praveen Kopalle. "Encyclopedia Britannica (B)." 2001. (Case No. 2-0008.)