Publications
Publications
- 2001
Encylopedia Britannica (A)
By: Vijay Govindarajan and Praveen Kopalle
Abstract
Two Scotsmen, Colin Macfarquhar, a printer, and Andrew Bell, an engraver, formed a partnership in 1768 to publish a "Dictionary of Arts and Sciences." The initial three-volume set was published as Encyclopedia Britannica. By 1990, consumers were purchasing the volumes at $1500-$2000/set and the company's sales hit a new high of $650 MM. And then along came Microsoft.
Keywords
Citation
Govindarajan, Vijay, and Praveen Kopalle. "Encylopedia Britannica (A)." 2001. (Case No. 2-0007.)