Publications
Publications
- 2001
Stora Enso North America (SENA)
By: Vijay Govindarajan, Jesse Johnson and Chris Trimble
Abstract
Robert Leach, VP of information technology for SENA had a vision of building an IT infrastructure that connected all of the participants in the paper supply chain and launching new service businesses enabled by the new infrastructure. Through a detailed description of the first two years of this effort, this case highlights many internal and external barriers. A good case to illustrate the specific operational reasons why some expectations formed in the dot.com bubble were unrealistic.
Keywords
Citation
Govindarajan, Vijay, Jesse Johnson, and Chris Trimble. "Stora Enso North America (SENA)." 2001. (Case No. 2-0001.)