Publications
Publications
- 2002
3M Corporation
By: Vijay Govindarajan and Julie Lang
Abstract
3M's strategy was rooted in innovation. 3M's 30 Percent Rule, where 30 percent of revenues must come from products introduced in the last four years, clarifies and drives its innovation mentality. Selected policies and philosophies helped to institutionalize a corporate culture of entrepreneurship and innovation.
Keywords
Citation
Govindarajan, Vijay, and Julie Lang. "3M Corporation." 2002. (Case No. 2-0002.)