Publications
Publications
- 2002
Wal-Mart Stores, Inc.
By: Vijay Govindarajan and Julie Lang
Abstract
Sam Walton, founder of Wal-Mart in 1962, had the vision for his store to sell low cost, branded products. By setting up its own distribution system and truck fleet, and evaluating retail stores as separate investment centers, Wal-Mart's control systems helped to build and entrench its competitive advantage.
Keywords
Citation
Govindarajan, Vijay, and Julie Lang. "Wal-Mart Stores, Inc." 2002. (Case No. 2-0013.)