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  • International Journal of Sales Transformation

Aligning Strategy and Sales

By: Frank V. Cespedes
  • Format:Print
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Abstract

Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of constant change. This publication discusses why claims about business change are often overstated and misunderstood, why strategy is even more important as markets and buying processes change, and key levers for linking strategy and selling behaviors.

Keywords

Strategy; Sales

Citation

Cespedes, Frank V. "Aligning Strategy and Sales." International Journal of Sales Transformation 1.1 (April 2015): 52–54.

About The Author

Frank V. Cespedes

Entrepreneurial Management
→More Publications

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More from the Author
  • Finding New Business and Developing Relevant Sales Capabilities By: Frank V. Cespedes
  • Building Brand Engagement: Lessons from NFTs and Collectibles By: Frank V. Cespedes and Ben Plomion
  • Aphro Beverages By: Frank V. Cespedes
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