Publications
Publications
- June 2015
- HBS Case Collection
B Lab: Can it Scale Business as a Force for Good?
By: Christopher Marquis and Matthew Lee
Abstract
To achieve its goal of redefining success in business, B Lab recognizes it needs to scale. Its strategy to do so requires B Lab to depend heavily on new partners, venture into new markets, influence new audiences, and to strike a balance between standards and flexibility. Is this the right strategy to achieve B Lab's ambitious goals? Is the business world ready to commit, with real accountability, to purposes beyond shareholder value?
Keywords
Citation
Marquis, Christopher, and Matthew Lee. "B Lab: Can it Scale Business as a Force for Good?" Harvard Business School Case 415-080, June 2015.