Publications
Publications
  • July 2015
  • Case
  • HBS Case Collection

Vita: Cosmetics in the Nordics

By: Das Narayandas, Krishna Palepu and Kerry Herman
  • Format:Print
  • | Language:English
  • | Pages:24
ShareBar

Abstract

Vita is a Norwegian cosmetics retailer owned by FSN Capital, a Scandinavian private equity company. The company has a strong market position in Norway. The case focuses on two strategic issues: how to develop an e-commerce strategy to supplement the company's traditional retail strategy, and how best to grow the company in Sweden. While both of these are potentially important future growth drivers, they also entail large investments in new capabilities, adversely affecting current performance. Given FSN's investment horizon, what is the best way to balance the short and long-term?

Keywords

E-Commerce Strategy; Norway; Cosmetics; Managing Under Private Equity Ownership; Strategy; Private Equity; Internet and the Web; Growth and Development Strategy; E-commerce; Beauty and Cosmetics Industry; Retail Industry; Norway

Citation

Narayandas, Das, Krishna Palepu, and Kerry Herman. "Vita: Cosmetics in the Nordics." Harvard Business School Case 516-013, July 2015.

About The Authors

Das Narayandas

Marketing
More Publications

Krishna G. Palepu

Accounting and Management
More Publications

More from the Authors