Publications
Publications
- July 2015
- HBS Case Collection
Vita: Cosmetics in the Nordics
By: Das Narayandas, Krishna Palepu and Kerry Herman
Abstract
Vita is a Norwegian cosmetics retailer owned by FSN Capital, a Scandinavian private equity company. The company has a strong market position in Norway. The case focuses on two strategic issues: how to develop an e-commerce strategy to supplement the company's traditional retail strategy, and how best to grow the company in Sweden. While both of these are potentially important future growth drivers, they also entail large investments in new capabilities, adversely affecting current performance. Given FSN's investment horizon, what is the best way to balance the short and long-term?
Keywords
E-Commerce Strategy; Norway; Cosmetics; Managing Under Private Equity Ownership; Strategy; Private Equity; Internet; Growth and Development Strategy; Beauty and Cosmetics Industry; Retail Industry; Norway
Citation
Narayandas, Das, Krishna Palepu, and Kerry Herman. "Vita: Cosmetics in the Nordics." Harvard Business School Case 516-013, July 2015.
About The Authors
