Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • September 2016
  • Article
  • Accounting Review

The Effect of Target Difficulty on Target Completion: The Case of Reducing Carbon Emissions

By: Ioannis Ioannou, Shelley Xin Li and George Serafeim
  • Format:Print
ShareBar

Abstract

Targets are an integral component of management control systems and play a significant role in achieving desirable performance outcomes. We focus on a key environmental performance objective—reduction of carbon emissions—as a setting in which to examine how target difficulty affects the degree of target completion in long-term nonfinancial performance. We use a novel dataset compiled by the Carbon Disclosure Project (CDP) and find that firms setting more difficult targets complete a higher percentage of such targets. We also find that this effect is negatively moderated by the provision of monetary incentives. We corroborate this evidence by showing that target difficulty is more effective for carbon reduction projects requiring more novel knowledge and in high-pollution industries. We discuss limitations and suggest avenues for future research.

Keywords

Sustainability; Target-setting; Management Accounting; Management Accounting And Control Systems; Control Systems; Sustainable Development; Environment; Goals and Objectives; Climate Change; Management Systems; Accounting; Environmental Sustainability

Citation

Ioannou, Ioannis, Shelley Xin Li, and George Serafeim. "The Effect of Target Difficulty on Target Completion: The Case of Reducing Carbon Emissions." Accounting Review 91, no. 5 (September 2016).
  • SSRN
  • Find it at Harvard
  • Purchase

About The Author

George Serafeim

Accounting and Management
→More Publications

More from the Authors

    • September 2023
    • Faculty Research

    Apple’s iPhone Revolution: Pioneering the Circular Economy

    By: George Serafeim
    • July 2023
    • Faculty Research

    Vytal: Packaging-as-a-Service

    By: George Serafeim, Michael W. Toffel, Lena Duchene and Daniela Beyersdorfer
    • June 2023
    • Faculty Research

    Roche: ESG and Access to Healthcare

    By: George Serafeim
More from the Authors
  • Apple’s iPhone Revolution: Pioneering the Circular Economy By: George Serafeim
  • Vytal: Packaging-as-a-Service By: George Serafeim, Michael W. Toffel, Lena Duchene and Daniela Beyersdorfer
  • Roche: ESG and Access to Healthcare By: George Serafeim
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College