The Impact of Relative Standards on the Propensity to Disclose

By: Alessandro Acquisti, Leslie K. John and George Loewenstein

Citation

Acquisti, Alessandro, Leslie K. John, and George Loewenstein. "The Impact of Relative Standards on the Propensity to Disclose." Journal of Marketing Research (JMR) 49, no. 2 (April 2012): 160–174.

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