The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision Theory

Citation

John, Leslie K. "The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision Theory." In The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton. New York: Cambridge University Press, 2015.

Negotiation, Organizations & Markets

- August 2022
- Journal of Marketing Research (JMR)
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