Publications
Publications
- January 2016
- HBS Case Collection
Accor: Strengthening the Brand with Digital Marketing
By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Abstract
Teaching Note for Accor: Strengthening the Brand with Digital Marketing case
Keywords
Digital; Hospitality; Marketing; Marketing Channels; Marketing Strategy; Distribution Channels; Distribution; Travel Industry; France; Europe
Citation
Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Teaching Note 316-103, January 2016.