Publications
Publications
- December 2015
- HBS Case Collection
Managing Online Reviews on TripAdvisor
By: Thales S. Teixeira and Matthew G. Preble
Abstract
This teaching plan is designed to support Thales S. Teixeira's and Leora Kornfeld's "Managing Online Reviews on TripAdvisor," HBS No. 514-071.
Citation
Teixeira, Thales S., and Matthew G. Preble. "Managing Online Reviews on TripAdvisor." Harvard Business School Teaching Plan 516-045, December 2015.