Publications
Publications
- August 5, 2015
- Harvard Business Review (website)
What Salespeople Need to Know About the New B2B Landscape
By: Frank V. Cespedes and Tiffani Bova
Citation
Cespedes, Frank V., and Tiffani Bova. "What Salespeople Need to Know About the New B2B Landscape." Harvard Business Review (website) (August 5, 2015).