Publications
Publications
- March 2016
- HBS Case Collection
Residency Select or J3Personica?
By: William Kerr and Kathryn S. Roloff
Abstract
Residency Select, LLC provides psychometric assessments for matching medical students to residency programs. After a series of successful pilots, founder Alan Friedman is considering whether to continue developing his offerings in this area, or whether to expand into new areas in the healthcare field, including offering assessments for administrative or executive positions. The case provides a walkthrough of the decision-making process of a young firm making a strategic leap, and how Friedman weighs many factors, including his own personal mission and desires. Friedman is also an alumnus of HBS’s “Launching New Ventures” Executive Education program, and the case discusses how he makes use of the lessons from that course.
Keywords
Marketplace Matching; Expansion; Higher Education; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Service Industry
Citation
Kerr, William, and Kathryn S. Roloff. "Residency Select or J3Personica?" Harvard Business School Case 816-088, March 2016.