UFIDA (B) (TN)

By: F. Warren McFarlan, Bin Yang and E. Chen

Format:Print
| Language:English

Abstract

This case highlights the leadership, cultural and organizational structure dimensions of UFIDA. The case begins with Founder/Chairman Wang Wenjing's rags-to-riches story. Then UFIDA's senior and middle management of different backgrounds talk about their leader, Chairman Wang Wenjing. They voice their opinions on Wang Wenjing's leadership style, UFIDA's corporate culture and vision. This case complements the UFIDA (A) case which looks at the organization as a whole, while the (B) case focuses on the people and their values. From different angles, students can feel Chairman Wang Wenjing's management style and his personal impact on UFIDA. The company, over 20 years, has been a successful management software provider in China (its biggest domestic provider.) At the core, the key question is, "Can Chairman Wang Wenjing's leadership style, UFIDA's culture 2.0 and organizational structure, together sustain UFIDA's future growth and goal accomplishment?"