Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • April 2016
  • Teaching Note
  • HBS Case Collection

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris
  • Format:Print
  • | Language:English
  • | Pages:14
ShareBar

Abstract

This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy module to explore the drivers of diffusion for an innovative new product. In turn, an understanding of such drivers should allow students to develop a reasonable sales forecast.

Keywords

Lighting Industry; Marketing; Pricing; Promotion; Technological Innovation; Energy Conservation; Product Marketing; Consumer Products Industry; Energy Industry

Citation

Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Teaching Note 516-043, April 2016.
  • Purchase

About The Author

John T. Gourville

Marketing
→More Publications

More from the Authors

    • May 2022
    • Faculty Research

    Honeywell: Transforming a Century Old Industrial

    By: William W. George, Michael Norris and John Masko
    • February 2022
    • Faculty Research

    Defense Logistics Agency: Dynamic Vaccine Distribution at Scale

    By: Hise Gibson, Gary P. Pisano, Pettis Kent and Michael Norris
    • February 2022
    • Faculty Research

    Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa

    By: Lynda M. Applegate and Michael Norris
More from the Authors
  • Honeywell: Transforming a Century Old Industrial By: William W. George, Michael Norris and John Masko
  • Defense Logistics Agency: Dynamic Vaccine Distribution at Scale By: Hise Gibson, Gary P. Pisano, Pettis Kent and Michael Norris
  • Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa By: Lynda M. Applegate and Michael Norris
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College