Publications
Publications
- July 2016
- HBS Case Collection
Launching Yelp Reservations
By: Michael Luca, Kevin Mohan and Patrick Rooney
Abstract
This teaching note accompanies "Launching Yelp Reservations (A) and (B)," which present a multi-party negotiation among Yelp, current partner OpenTable, and two startups in the online restaurant reservation industry.
Keywords
Information Technology; Negotiation; Business Startups; Acquisition; Technology Industry; United States
Citation
Luca, Michael, Kevin Mohan, and Patrick Rooney. "Launching Yelp Reservations." Harvard Business School Teaching Note 917-005, July 2016.