Publications
Publications
- 2007
Harvard Business Online—Marketing Know:How: How To Profit from Scarcity
By: John A. Quelch
Citation
Quelch, John A. "How To Profit from Scarcity." Harvard Business Online—Marketing Know:How (blog). August 31, 2007. http://hbswk.hbs.edu/item/how-to-profit-from-scarcity.