Publications
Publications
- 2008
Harvard Business Online—Marketing Know:How: How Olympics Branding Is Shaping China
By: John A. Quelch
Citation
Quelch, John A. "How Olympics Branding Is Shaping China." Harvard Business Online—Marketing Know:How (blog). August 11, 2008. https://hbr.org/2008/08/how-olympics-branding-is-shapi.