Publications
Publications
- 2009
Harvard Business Online—Marketing Know:How: How Michael Jackson Became a Brand Icon
By: John A. Quelch
Citation
Quelch, John A. "How Michael Jackson Became a Brand Icon." Harvard Business Online—Marketing Know:How (blog). June 26, 2009. https://hbr.org/2009/06/how-michael-jackson-became-a-b.