Publications
Publications
- March 2017
- HBS Case Collection
Mobileye: The Future of Driverless Cars
By: David B. Yoffie
Abstract
This video is a supplement to the Mobileye case. The co-founder, Chairman, and CTO, Amnon Shashua, discussed how Mobileye tries to create a sustainable advantage; how it prices its products; whether it should collaborate or not with Google; and how much of its competitive advantage was luck or by design.
Keywords
Strategy; Competitive Positioning; Driverless Car; Competitive Strategy; Alliances; Competitive Advantage; Auto Industry; Israel
Citation
Yoffie, David B. "Mobileye: The Future of Driverless Cars." Harvard Business School Multimedia/Video Supplement 717-805, March 2017.