Publications
Publications
- April 10, 2017
- Harvard Business Review (website)
The Different Approaches Firms Use to Set Strategy
By: Kimberly Teti, Mu-Jeung Yang, Nicholas Bloom, Jan Rivkin and Raffaella Sadun
Abstract
Many senior executives struggle to describe how they make strategic decisions. That’s a serious problem since the process for making strategic decisions can shape the strategy itself. To understand better how companies really make strategic choices, we interviewed 92 current CEOs, founders, and senior executives and asked each to answer detailed questions about his or her approach to strategic decision-making. Their replies revealed a typology of four approaches. Our results can’t say that any single approach to strategy is always best, but we do offer some evidence that one of the approaches is often flawed.
Keywords
Citation
Teti, Kimberly, Mu-Jeung Yang, Nicholas Bloom, Jan Rivkin, and Raffaella Sadun. "The Different Approaches Firms Use to Set Strategy." Harvard Business Review (website) (April 10, 2017).
About The Authors
