Publications
Publications
- July 1998 (Revised May 2004)
- HBS Case Collection
Custom Research Inc. (B)
By: William J. Bruns Jr. and Susan Harmeling
Abstract
Supplements the (A) case.
Keywords
Citation
Bruns, William J., Jr., and Susan Harmeling. "Custom Research Inc. (B)." Harvard Business School Case 199-002, July 1998. (Revised May 2004.)