Publications
Publications
- October 1998 (Revised September 1999)
- HBS Case Collection
Mercedes-Benz in Alabama: Lessons from the Field
By: William J. Bruns Jr., Carin-Isabel Knoop and Anthony St. George
Abstract
Details the establishment of the Mercedes Benz M-Class plant in Vance, AL. The plant was established as an independent "teaching field" for parent company Daimler Benz. The case reviews the different lessons from the plant and looks at issues going forward, particularly in respect to integration within the parent company and Daimler Chrysler after the merger.
Keywords
Mergers and Acquisitions; Banks and Banking; Integration; Horizontal Integration; Business Ventures; Teaching; Organizational Structure; Auto Industry; Alabama
Citation
Bruns, William J., Jr., Carin-Isabel Knoop, and Anthony St. George. "Mercedes-Benz in Alabama: Lessons from the Field." Harvard Business School Case 199-028, October 1998. (Revised September 1999.)