Publications
Publications
- February 2018
- HBS Case Collection
Stealing Time: America's Disruption of the Swiss Watch Industry
By: Eric Van den Steen and Aaron Stark
Abstract
After years of growth, the Swiss watch industry faced an existential crisis. Exports to the U.S., their primary market, had dropped by more than two thirds over the past five years. Swiss watches were being disrupted by high-quality and affordable American products. The Swiss had to figure out how to respond. No matter the outcome, the year 1876 would prove to be pivotal.
Keywords
Citation
Van den Steen, Eric, and Aaron Stark. "Stealing Time: America's Disruption of the Swiss Watch Industry." Harvard Business School Case 718-500, February 2018.