Publications
Publications
- Journal of Public Policy & Marketing
After All Is Lost: Meeting the Material Needs of Adolescent Disaster Survivors
By: Jill G. Klein and Laura Huang
Abstract
This research with teenage tsunami survivors finds that adolescents received little support from relief organizations in their desire to replace lost possessions. The authors suggest ways that marketers can help relief organizations identify the material needs of adolescent survivors, as well as the needs of other underserved or vulnerable segments.
Citation
Klein, Jill G., and Laura Huang. "After All Is Lost: Meeting the Material Needs of Adolescent Disaster Survivors." Journal of Public Policy & Marketing 26, no. 1 (Spring 2007): 54–59.