Publications
Publications
- 2010
Ballis's Benchmark (B)
By: K. C. Lichtendahl and Y. Grushka-Cockayne
Citation
Lichtendahl, K. C., and Y. Grushka-Cockayne. "Ballis's Benchmark (B)." University of Virginia, Darden School of Business Case UVA-F-1622, 2010.