Publications
Publications
- December 2018
- HBS Case Collection
Formula E Championship Racing (A)
By: Robert F. Higgins and James Weber
Abstract
Formula E founder and CEO Alejandro Agag obtained the rights to develop a new electric car racing series from the Fédération Internationale de l'Automobile (FIA). Agag needed to develop the series from scratch—developing a race car and finding teams willing to race, cities willing to host races, and sponsors, media partners, and investors willing to fund the series. The first race was one year away. How should Agag go about developing this new series?
Keywords
Citation
Higgins, Robert F., and James Weber. "Formula E Championship Racing (A)." Harvard Business School Case 819-011, December 2018.