Publications
Publications
- March 2019
- HBS Case Collection
KITEA (D): Further Changes
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
Abstract
The case opens in February 2016, when the official date of IKEA’s store opening (March 16, 2016) is announced after a five-month delay. It reviews the changes that Amine and Othman Benkirane had made to KITEA’s workforce in the extra five months afforded by the delay and asks if KITEA is now ready to compete successfully against IKEA.
Keywords
Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Corporate Strategy; Organizational Change and Adaptation; Retail Industry; Africa; North Africa; Morocco
Citation
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (D): Further Changes." Harvard Business School Supplement 719-489, March 2019.