Publications
Publications
- 2019
The Road Not Taken: Consumption of Unfamiliar Products Increases Feelings of Self-Discovery and Consumer Engagement
By: Dafna Goor, Grant Donnelly and Michael I. Norton
Citation
Goor, Dafna, Grant Donnelly, and Michael I. Norton. "The Road Not Taken: Consumption of Unfamiliar Products Increases Feelings of Self-Discovery and Consumer Engagement." Working Paper, June 2019.