Publications
Publications
- 2019
- HBS Working Paper Series
Why Has Strategy Become Irrelevant? Understanding the Complete Strategy Landscape
By: David J. Collis
Abstract
Developing the firm’s strategy was once seen as the most important task facing a CEO. Yet in the last 20 years, the practice of strategy has been relegated to a routinized function—part of the annual planning process, like performance management and succession planning reviews—necessary and useful, but neither vitally important nor the focus of CEO attention. Why has strategy lost its primacy and relevance? And can it recover its exalted position in C-suite discussions?
Keywords
Citation
Collis, David J. "Why Has Strategy Become Irrelevant? Understanding the Complete Strategy Landscape." Harvard Business School Working Paper, No. 20-027, September 2019.