Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 2019 (Revised October 2022)
  • Case
  • HBS Case Collection

GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

By: Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez
  • Format:Print
  • | Language:English
  • | Pages:33
ShareBar

Keywords

Internet; Nike; Adidas; E-commerce

Citation

Rayport, Jeffrey F., Spencer Rascoff, and George Gonzalez. "GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market." Harvard Business School Case 820-060, November 2019. (Revised October 2022.)
  • Educators
  • Purchase

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
→More Publications

Related Work

    • November 2019 (Revised October 2022)
    • Faculty Research

    GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market

    By: Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez
Related Work
  • GOAT Group: Jordans, Yeezys, and the Global Secondary Sneaker Market By: Jeffrey F. Rayport, Spencer Rascoff and George Gonzalez
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College