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  • December 24, 2019
  • Article
  • Harvard Business Review Digital Articles

Why It's So Hard to Change People's Commuting Behavior

By: Ariella S. Kristal and A.V. Whillans
  • Format:Electronic
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Abstract

Car commuters report higher levels of stress and lower job satisfaction compared to train commuters—in large part because car commuting can involve driving in traffic and navigating tense road situations. Some employers are trying to get involved and reduce car commuting. But how can organizations encourage their employees to commute differently? Researchers tried to answer this question by designing a series of experiments to “nudge” employees to change how they commute. Overall, they found these light-touch interventions failed to shift people’s commuting behavior.

Keywords

Sustainability; Motivating People; Time And Wellbeing; Time Stress; Commuting; Behavior; Change; Motivation and Incentives

Citation

Kristal, Ariella S., and A.V. Whillans. "Why It's So Hard to Change People's Commuting Behavior." Harvard Business Review Digital Articles (December 24, 2019).
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About The Author

Ashley V. Whillans

Negotiation, Organizations & Markets
→More Publications

More from the Authors

    • July 2022
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    The Developmental Origins and Behavioral Consequences of Attributions for Inequality

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More from the Authors
  • The Developmental Origins and Behavioral Consequences of Attributions for Inequality By: Antonya Marie Gonzalez, Lucia Macchia and Ashley V. Whillans
  • Policy Stringency and Mental Health During the COVID-19 Pandemic: A Longitudinal Analysis of Data from 15 Countries By: Lara B. Aknin, Bernardo Andretti, Rafael Goldszmidt, John F. Helliwell, Anna Petherick, Jan-Emmanuel De Neve, Elizabeth W. Dunn, Daisy Fancourt, Elkhonon Goldberg, Sarah P. Jones, Ozge Karadag, Elie Karam, Richard Layard, Shekhar Saxena, Emily Thornton, Ashley Whillans and Jamil Zaki
  • Innovation at Moog Inc. By: Brian J. Hall, Ashley V. Whillans, Davis Heniford, Dominika Randle and Caroline Witten
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